Trainers and Staff

Amy - CEO and Trainer - Hospitality Obsessed!!

Amy - CEO and Trainer - Hospitality Obsessed!!

Amy has been working in Hospitality since she was 14 when her family opened a restaurant on Chapel Street.  Since then she has forged a career in hospitality management, consultancy and training. Amy has worked with large companies such as ACCOR hotel group, Village Cinemas (Gold Class) as well as many smaller restaurants and cafes. She has her own consultancy business which she still operates, where she sets up restaurants and cafes from the ground up, working with the designers, suppliers and key stakeholders. 

Amy started Serve It Up in 2011 because she wanted a training organisation that could specialise in Hospitality and do it well. She has written the majority of the training programs herself to ensure they work, are innovative, fun, skills based, quality driven and designed to get students jobs. 

Amy and every other trainer here at Serve It Up are passionate about hospitality and delivering real training.

Rebecca McPhee

Rebecca McPhee

Rebecca McPhee has been in the hospitality industry since she can remember. She has served some of Sydney’s elite whilst managing a variety waterfront venues. For 5 years she was the manager at The Stokehouse Café in St.Kilda. This iconic beach front restaurant has been an institution for the last 25 years. Seating up to 250 guest, she understands pressure and time management as her team would serve up to 1000 guests a day.

Rebecca is passionate about passing on her knowledge and skills by training in the classroom and most prominently within some of Melbourne’s most coveted venues. She also provides student support within Serve It Up. You can email Rebecca at: Rebecca@serveitup.com.au

Steph - Trainer

Steph - Trainer

Stephanie started her career at McDonalds as a Shift Assistant, working there for 6 years taught her lots about strict policies and training staff. Stephanie wanted to learn more so she moved to the city and studied a Diploma of Resort Management for 2 years. While studying Stephanie worked in a restaurant as a senior waiter. This was the start of her fine dining career. Once graduated, Stephanie moved on to work at 5 star Adelphi hotel in Melbourne's CBD. As a guest supervisor at the hotel Stephanie was in all job roles, F&B, reception, telephonist, house keeping, concierge and beauty therapist.

Stephanie then joined her partner in operating their own Restaurant. She managed the FOH operations for a number of years before they both started an addittional catering business. The catering business operated at major events around Melbourne.  As catering was not enough she also was the function manager at the restaurant.


Alan Tubb

Alan Tubb

Alan is a hospitality veteran with over eight years management experience across multiple sectors in hospitality. Having worked in cafes, bottleshops, bars, pubs and fine dining he has had access to all types of venues, clientele and products. Alan works with us in addition to his current role as the Venue Manager of the 2 Brothers Brewery Beer Hall in Moorabbin. 

After starting out working casually in a bottleshop in St Kilda helping the Venue Manager to choose the next products to hit the shelves, Alan's enthusiasm for the industry saw him moving up to writing wine, beer, spirit and cocktail lists for multiple venues during his career. Alan has a wealth of experience both across the bar and on the floor which he is passionate about imparting to the newer generation of hospitality professionals. A studying Cicerone and current Beer Judge, Alan has completed studies in both beer and wine to further his knowledge of the industry."


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